Indonesia Toys Paradise is the first and largest permanent toy exhibition in Indonesia. The export value of Indonesia’s toy industry has been steadily growing, reflecting significant annual gains. In line with this positive trend, PT Tritunggal Abadijaya Indonesia launched a transformative initiative in 2024 to further advance the toy trade industry. This initiative, Indonesia Toys Paradise (ITP), represents a comprehensive and innovative solution designed to streamline access to Indonesia's toy and handicraft markets, providing a one-stop solution for the industry.
Indonesia Toys Paradise is committed to simplifying public access to product supplies and offering the most up-to-date information about the toy industry. Our mission is to promote economic growth and strengthen Indonesian children’s toy SMEs.
Furthermore, PT Tritunggal Abadijaya Indonesia is dedicated to contributing to the economic growth of Indonesia's toy and handicraft industries. As the first and largest permanent children’s toy industry exhibition in Indonesia and Southeast Asia, Indonesia Toys Paradise serves as a strategic platform for collaboration among key stakeholders—including the government, academia, industry associations, business players, and regulators. Through this initiative, we aim to foster innovation, drive business growth, and open new opportunities for the export of high-quality local products to the global market.
Our core value is rooted in the Hexa Helix model, where collaboration serves as the foundation of our approach. The Hexa Helix concept emphasizes the integration of six key elements: government, academia, industry, communities, media, and regulatory bodies (law and regulation). These stakeholders work together to drive innovation, sustainable development, and economic growth.
By fostering synergy among these diverse sectors, we aim to create a dynamic ecosystem that promotes mutual support, knowledge sharing, and collective progress. This collaborative framework empowers the toy industry to adapt to changing trends, ensure product quality, and forge long-lasting partnerships on both local and international scales.